Have you ever been absolutely impressed after looking at a stationery design? Or maybe you’ve lost your mind looking at a breathtaking business card design? Well, we’ve all been there. There are several things that can become the focus factor when designing stationery. You have to be wide awake when searching for designs online or even when you’re seeking assistance from design companies like Design Proficient.
There are several things that you need to focus on when designing stationery yourself or getting stationery made for a specific purpose. Don’t have an idea on what you need to focus on when designing stationery? Well that’s no problem because we’re here to help you out.
Study the industry
The first thing that you need to keep in mind is that ‘Less is more’. What do you mean by that? We’ll tell you right away. Let’s say you work at a shoe company with business cards that are minimal and sleek. You on the other hand want to do something fancy. That’s great, but will your audience be able to absorb that impact? Well, that really is the question. Usually stationery of the same industry work around the same by lines. It’s good to work with something unique but if it doesn’t woo your audience, it isn’t worth it.
Follow your design guideline
Never ever leave your design guideline when creating a stationery design. A stationery design is undoubtedly one of the most essential parts of your brand collateral. What you need to realize is that if you deviate from your base design at this point, it will leave you in a brand damaging problem. Always create a stationery design that sticks with your brand’s base design.
All in all, stationery designs are very important and there are several things that you need to be focusing on when creating stationery designs. Designing stationery? Need assistance? Design proficient is here to help. Reach us today and discuss your project with us.