E-commerce has become the vast market for online shopping.
Every year a huge amount of revenue generate due to E-commerce.
There are many companies that has introduced themselves as an online store before physical existence of their workplace.
Most of the existent companies has showed-up to digital market because we can easily cater a large number of target audience through it.
Role of Explainer videos in E-commerce business
Explainer videos play a vital role in promoting your product or brand.
These videos describe about your brand personality, the benefits it provide along with how your brand provide solution to the problem your audience face.
Easy and rapid transaction
According to the survey, 37.5 million people in U.S transact from their phones.
Online shopping saves a lot of time. People prefer sitting at home and buy online rather than going out and visit every shop individually.
If you have an online payment system than you don’t have to doubt on your sales.
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Short, sweet and alluring videos gains trust
Explainer videos are short and describes every aspect of your brand. By watching moving pictures of your product or service people tend to trust more on your brand.
As compare to pictures, explainer videos influence more online buyers. They couldn’t feel it but they know how exactly the product will be because through explainer video they can assume how the product would be in real. In explainer videos, you can also show the usage of your product and guide customers about the benefits of it.
Videos gain more traffic
Engaging video content grabs viewers’ attention. You can creatively play with visuals, font, animation, sound effects and music to create a unique value proportion.
You can navigate your explainer video viewers to your website and gain more traffic on your digital market.
If you can make your visitors once visit your website, you can introduce your product to them and make them recall it whenever they need your product.
Search Engine Optimization (SEO) Advent
Authentic content with mostly used keywords can make your e-commerce website appear frequently whenever your customer search any of your product.
Your explainer video script should have brand characters which create human approach to your brand.
Breakdown of the video should be done step by step. From brand name to benefits, problem and its solution, and in the end, indirect action call. The more customized explainer video is the best explainer video to grasp more customers.
If your explainer video agency create engaging visuals to entertain viewer, there are 53% chances that the viewer will share it just for fun or maybe because they liked your content.
Shareable content gives boost to your brand visibility as there are many people who share your explainer videos on their social platforms and make other people watch it.
Unlike text adverts, explainer videos can be watched by doing any work. It is the easiest way to create brand awareness in a short span of time.