Explainer video is a very effective marketing tool for your business. You can summarize your business’ main idea in few seconds. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it.
There are various types of explainer videos but only few are very beneficial for your business.
Whiteboard Animation Videos
Whiteboard animation videos are the one in which info graphics are presented nicely. It is commonly used for B2B and B2C companies. Whiteboard animation represents basic knowledge about the product or service through black and white illustration on white board.
2D Motion Graphics Explainer videos
2D animated videos are produced to draw your customer’s attention towards the complexity of your brand. These videos clarify the features of your brand more practically. People can easily relate the product or service to their lives by watching two dimensional animated characters of your product.
3D animated Explainer Videos
3D animated character gives your product a virtual reality. The most effective 3D videos have animated character which reflects your brand’s persona. It let the viewer relate it with their personal life experience. 3D animation has 2D surroundings which creates the relative look and feel according to the need of your product. It let the viewer visualize how he or she could feel by using the product or service. It also let them feel the problem and its solution provided by your product. 3D animation cost a bit higher but it’s worth spending as once you spend money on the production of 3D animated video, you will earn from it for a long time. It is the best medium to get ROI in positive numbers.
Live Shoot Videos
Live action videos are the kind of explainer videos in which elements are shoot live. Viewers can get a clear idea about the product or service by experiencing it live. You can show how your company works and also highlight the environment of your workplace. You can easily show your audience the hygienic atmosphere if you are a food company. Your live video can be made about the procedure it takes to produce your product.
Words speak louder than action implement here! Typographic videos comprise of font animation delivers your brand’s idea. Typography is one of the most favorable arts. If words are used carefully, your audience will enjoy the 2-3 minutes journey of your video. The passage used in your video will become the memory of your viewer if it is executed professionally, keeping the pleasant eye-path and perfectly synced voiceover. Typographic videos are less costly than other explainer videos.
Before spending money on any of the above explainer video type, first understand the type of business you have and does your business suit the type of explainer video you are going to produce? Discuss the nature of your business with your explainer video agency and come up with brilliant explainer video ideas.