One of the most demanded projects are to design explainer videos for clients. These videos are a great way to brief and promote about your brand in just few seconds. Crafting explainer video seems like a piece of cake but if you look deep into the minor details of the production; there are a lot of departments involved in it. From the big idea to writing script, designing character, syncing voiceover and creating a surrounding according to the need of client.
Designing doesn’t mean illustrating characters. It includes all the elements of the entire marketing campaign. Your design should explain the nature of your product or service without any verbal explanation.
Create an engaging content with a strong brand story
Your content is one of the most essential tool in the production of explainer videos. You should highlight all the features in the form of benefits for your consumers. Ask questions that bother people and tell them how your product or service can solve it.
Designers can illustrate the exact characters and surroundings if the story is written in a professional way, explaining every bit of your product or service. Your content should be entertaining as people seek entertainment in every video they watch.
If you will be able to create a humorous or thought provoking content, you will get maximum reach out of your single explainer video.
Use Typography as an essential tool
In typography, you have a vast area to show your creativity. Your font should define the nature of your product or service, whether it’s formal, casual or funky. Do not use more than three typefaces in your entire campaign. Pick a font for your heading, body copy and sub headlines and follow it accordingly.
Use purposeful negative spaces between your texts. Make your font and typographic images readable. Your text should define the mood of your message.
A professional designer can create objects out of fonts using their typographic art language. Do not write text on texture as it distracts the reader and make it difficult for them to grab the message.
Introduce Brand Character
Design your brand character that narrate your brand story and define your product in an innovative way. The colors, accent and body language should interpret the brand’s persona. Brand characters in animated explainer videos create a human approach towards the viewers as they can relate their lives to the character and your video’s surrounding easily.
Start your content with a key phrase or a question to grab your viewers’ attention.
Take inspirations from well-known artists. Before crafting any design for your explainer video, schedule pre-production meetings with your explainer video agency. Keep an eye on whatever your competitors are doing, it helps you in moving one step forward from them in the market.