The video is 75% more preferred than text according to Forbes magazine report. The main reason for preferring video content is the engagement factor. Videos are now considered as a must element of digital marketing.
Social media promotional actives are also being conducted in a way that video content is included. Here in its blog, you will be reading about 3 reasons why 2018 is the year of video content engagement.
It explains things more clearly
It is being noticed that 42 to 48% sales are increased when marketing plan includes video content the major reason behind the increase in sale is the factor of clear explanation. Products especially the technical ones are often found to be highly complex to understand the usage, benefits and possible niche. An explanatory video on a landing page or in social media campaign actually clarifies the technical side of product or service.
The multi-functional or complicated aspects when presented in a video form in front of an audience, they not only explain the brand’s message but also shows the value of the brand.
Another important factor of adding a video content to the marketing plan is the optimization. Digital marketing is based on optimization. When your website or content will be in top searches of Google or other search engines, your website will automatically get more likes.
Video content engages audiences that’s why websites with video content are considered to be better for optimization. Many times people search keywords or topics just to get videos content. 75% of websites that are top of search engines include video content.
Social Media Likings
Facebook is now considered as a most important platform for marketing because it is a social platform where people of all genres are active. A vast audience from all possible domains is available on one label Facebook. 73% more audience engagement on video content is observed on Facebook. Content with more likes and shares usually include a video. Now even the news is being uploaded in form of video to indulge audience.
Instagram statistic says that people give more likes to video content. Small clips are considered as a trending activity on Instagram these days. Link sharing of YouTube videos and uploading product video on YouTube is also beneficial. People search for videos of a specific product or related stuff to get the idea of pricing, functionality, and quality of purchasing any product.
These are some of the reason to consider video content as 2018 trend. Video content benefits in several ways. The topmost of these benefits is that general audience love it and feel convinced to purchase things.