Animated videos have gained more popularity in past 2 years. For 2018 animated videos can be a great marketing element especially for complicated or technical products and services. The phenomenon that is dull can be explained easily without making people bored through animated videos.
Animated videos are catchy and indulging. They actually deliver the brand`s message in a creative way that leaves an impression in viewer`s mind. They can play a vital role to promote the brand without letting people know that it is a kind of advertisement or promotional stuff. Almost 30% people love animated videos more than usual ones because they find some fun element in them.
In this blog, you will read 5 Animated Video Strategies to Apply In 2018 to make them creative and interesting.
Use customized characters to demonstrate the stuff in your animated videos. Originally exclusive characters keep the curiosity factor alive hence, viewer watch the video till ending. Characters make the product and script of video interesting. Also, they play a role in crafting a creative impact regarding the brand.
Only characters cannot make your video rocking. For products from the sphere of fashion and designing, the overall look of a particular product with respect to the environment is very essential. For a genuine appearance of your product, backgrounds are the energizing element. They enhance the look of the product, helps in creating a niche in viewer`s mind and promotes the desire for that product.
2018 designing trend emphases over themes. The concept of following single theme is loved by the audience because it makes them understand the website navigation system and the concept of product easily. The theme also gives a great visual appeal. It is a safe play for designers because with very less effort they can create synchronization between several elements of design.
Obviously, a video is incomplete without a script. A proper script is the backbone of animated videos. The conversational tone of the script is very catchy for the viewers. Tailor your script in a way that you or your character is directly talking to the viewers. Manage some words to define the background of your product/services/ business concept. This small alteration in your script can add life to your animated video.
Minimalism means adding only necessary elements and cut off from extra ornamentation in your designing or concept. The theory of minimalism allows video directors to add necessary point in less time frame. Short videos are more ideal and to keep them short yet productive minimalism idea is very suitable. Extra ornamentation actually confuses the audience. Sometimes extra things distract the attention of viewers from what is most important in a video.
These five tactics can make your animated video a super awesome piece of art that is efficient enough to deliver brand`s message in a proper manner and less time. Focus on your concepts can make you a good designer and a director.