The logo is a face of the brand that explains what your brand is. Designing a right logo can lead your business towards success. Logo designing is not an easy task; it requires strong research about the ongoing and even upcoming tends.
Following are the five essential tips to know for crafting a killer logo:
Identify your brand
The logo is an explanation of your business that should be potent enough to communicate with the targeted audience. Therefore, it should possess all the elements of the business that are mandatory to be delivered to the audience. List the things about your brand and especially its ideology. Link your ideologies with symbols and elements that best convey your brand`s message and use these elements smartly to create a logo. Be precise, use hidden clues and follow ‘less is more strategy’.
Remember your brand’s logo is not just a small colorful image. In fact, it involves a whole psyche of colors behind each element. Color psyche is vital to know in logo designing. Some shades of colors are considered as harsh while some are cool. According to the color theory, the red color is considered as energetic while the orange shade produces friendly or youthful vibes. Yellow is used for cheerfulness, and the green color is for instructional purposes. The blue tones are used in professional or medical product logo. Purple is for spirituality, black demonstrates power, white reflects simplicity, whereas pink color is commonly used in toys or other babies’ stuff. So try to opt the most appropriate color as per your business nature and customers psyche.
Timelessness matters a lot. Because you’re crafting a logo that will stay for years. So, try to come up with a design that is productive enough to interact with the people of not only today but tomorrow. Study deeply about the social transformations; how choices are changing, what are the values of people and other social trends. While studying the present design trends, try to predict the upcoming trends and make your logo accordingly.
Research is mandatory in every aspect of designing to get success, including logo designing. Even the brands with the big name have their separate research team that is responsible for brief market trends, social aspects, market drifts, risk factors, etc. They study audience, their preferences, brand’s competitors, company’s long-term goals and every single aspect of the business that helps logo to stand out from the others.
Most of the start-up companies do not possess separate research panels for designing a logo.Sometimes it works sometimes it doesn`t. But it would be nearly impossible for the logo to fail to grab attention if all the aspects were thoroughly-researched.
Simplicity and minimalism
Try to keep logo as simple as possible because your logo will be used everywhere – from site to pamphlets or even from shoes to clothes. The heavy ornamentations, large fonts, clashing colors schemes can ruin your logo.
Consider popular logo designs too, and see how the simplicity works. One of the best examples of simplicity is NIKE, we all know how famous the logo is and how simple it is. It is a perfect example of minimalism approach while creating a logo. On the other hand, complicated logo designs are less likely preferable because complex logos are tough to identify. They are less memorable and less appealing.
Lastly, remember your logo is your brand’s identification. Follow mentioned tips to make a killer logo.