Everyone wants their website to be successful. Unfortunately, most of us don’t know much about how to make a site stand out in the competitive market.
It is not only a good web-design but also usability that makes your site successful. But, sometimes we neglect the customers’ ease of use and give more importance to other things.
A successful website is one that gets popularity and provides you with significant ROI. It is not always about the design but about the mix of everything that is suitable according to your niche. As you have created the website for customers and users, so it is essential to make it appropriate for them. A user-friendly approach to designing, developments, sorting and content generation can play a vital role in creating a website accessible and popular.
Remember, people when visiting your site shouldn’t be confused about a single element; whether it is about content, page-loading, navigation, color or anything on site. If visitors get confused or find any difficulty using your site, they leave, and your site will get a poor reputation.
So, if you have been struggling for the user-friendly website, then read mentioned information carefully and try to implement these as well.
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1. MOBILE- FRIENDLY
In today’s world where mobile web browsing becomes more common than desktop. It becomes a necessity to create a mobile-friendly website.
It is a task of a designer to test his/her website both on desktop and mobile. There’re many testing tools available in the market that are considered handy for both newbies and experts.
W3C mobileOK Checker, iPhone, iPad Peek, Gomez, MobiReady, dotMobi Emulator are some of the several tools which allow you to check speed, accessibility and overall performance of the site.
Being a web designer or developer, you must know how important your site loading time is. If it takes more than 5 sec to load, then it won’t be considered as a user-friendly site. Moreover delay in page loading may not only affect website’s usability but also it’s ranking.
Avoiding the additional videos, images, and plugins on the site can work more than wonder for your site. Furthermore, I would also suggest you check your website speed with KeyCDN Speed Test, Pingdom, Gtmetrix or any reliable tool you want.
3. CLEARLY-DEFINED AND ORGANIZED STRUCTURE
If the website looks unorganized or cluttered, then users may find hectic to get their required information from the site.
All you can do to make a site organized and synchronized for users are; make your website layout or design simple enough; always put organized or relevant content; add relevant or useful call-to-action to the site, follow a single theme for every page.
The website you’re creating should be user-centric. In other words, it should be designed while keeping user’s behavior, choices, preferences, and their comfort in mind.
Users feel comfortable when they find each and everything consistent or relevant on site. It is your job to maintain consistency and familiarity with elements, design, typography, color, navigation on the website.
5. VISUAL DESIGN
Creating a visual web design is another way to make your site user-friendly. Visual design is all about how you aesthetically bring color, images, typography and other elements together to improve the user`s experience.
Pulling all the website elements altogether also requires the wise use of white space, line, shapes and showing the hierarchy between different items.
6. STRONG MARKET RESEARCH
Strong market research is essential for creating a user-friendly website, with the help of which you can:
- Target customers that are relevant to your brand.
- Consider approaches that can give you good Return on Investment.
- Conduct prototype testing which will allow you to avoid future errors.
Well, there are many other elements you can go through to make your site more user-friendly. But the elements mentioned above are vital which you cannot ignore.