Goals are crucial in life, and one must have. Without which one cannot go with success in his/her life. Goals help you to motivate and focus on the essential things, allow you to measure progress, and help you overcome procrastination
Begin with the end (goal) in mind.
– Stephen Covey
Especially, being a designer, you cannot go without setting goals. In fact in designing, if you fail to set a goal, you plan to fail.
Creating a website that appeal masses must be a primary goal of any businessperson or designer. Remember a great site doesn’t only looks good but must have more than it.
So, if you’re going to design a website then read this blog carefully.
After spending hours on the internet, I’ve collected some useful goal-setting elements for your new website, so read on:
MAKE USER-FRIENDLY WEBSITE:
Always try to create a user-friendly or user-centric website that helps visitors to navigate or search things on the site easily.
Try to focus on visibility, maintain the white space on your website and make your site pleasant with visual design. Bring consistency in typography and also use relevant interactive visuals with the text. Give attention to each thing; it can help you produce a user-centric site.
UX sins to be avoided:
- Inconsistency in typography
- Use of irrelevant images and videos on site
- Neglecting Prototyping
- Avoid proper alignments
- Give a messy perception of the website to the visitors
Your customers or users are everything. Don’t do anything that hurts or harm UX. Just read the canons of UI/UX, and follow them properly while designing.
KNOW YOUR BRAND AND AUDIENCE
What’s your brand persona or niche is? What your targeted customers are? These two questions should be given importance when making a website. As the site is your brand’s online existence in the market, it should represent your brand’s accurate persona and be capable of interacting with the customers/audience.
I’ve already discussed the importance of audience and user-centric site. So I won’t discuss it for long, but the website should be about your brand.
Who are you?
What your business nature is?
How can I stand out my website in the competitive market?
What character traits help me to make site outshine
Consider these questions, address them and make your site accordingly.
- WEBSITE SPEED
Make sure that your new site is free from extra load. Adding excessive elements/things on the site make it overloaded and take more time to load.
Slow-speed is a UX killer, can drop viewership by 50%. Test your website speed and if it’s running slow then lessen or eliminate excessive elements from the site.
Here are some useful tips to speed up your site:
- Choose a good host
- Optimize large images
- Avoid bulky visuals
- Minify resources
- Enable Compression
Lastly, I would say that creating a website isn’t as simple as you think. You have to start with a SMART goal.