Logo design agency has been changing and progressing day by day. Things that were cool or appealed people of yesterday may not be interactive for today’s folks. In this trend-changing environment, designers have to face many difficulties in creating a market-competitive design that will stay interactive for a long period.
The designer must know what concept of designing or strategy is productive to compete for the present market. For this, I’ve collected ultimate logo design trends that are being used by some of the best logo design companies in 2018.
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Spruce up Logo for your custom logo design company
Go with simplicity to avoid scruffiness in design. It is all about to make the logo elegant and neat by trimming all the unnecessary details and leaving only the essentials.
Logo simplification makes a huge impact as we all want simplification in things. Modern technology has made quite easy to generate a cleaner perception of the logo.
The monochrome logo is another hot trend for this year. It is made up of a single color. It is also called one-color logo. Mostly used color is black and white. Prodigital, Myphilosphy, and Toyka are some of the examples of the monochrome logo.
Simple Geometrical Shapes
If you’re using complex shapes in logos, you need to check this new trend. Now trend has changed, you have to change too. Design logo with simple shapes. Start with clean lines, points, and circles then add some decent colors. Consider the designs of Nike, Fendi, Giorgio Armani, Mitsubishi, National Geographic, and Cisco logos. They could be a big inspiration for your new logo design.
Creating a stacked-type logo is becoming more common today. Most of the designers are using this newest trend with contrast colors. It is used to make viewers unravel what is being said, providing them easiness to remember with creating visual hierarchy in the logo.
The trend of creating Hand-lettering logo has been dominating for the last couple of years. Interestingly in 2018, the importance of this trend remains the same. In fact, it is an ultimate technique allow the designer to sketch his tails, serifs, ligatures, and loops to create an emotional connection with the audience. The hand-lettering logos of FedEx and Cocacola are one of those hand-lettering logos that are depicting a vivid brand story successfully.
Add Features and Wings
Opting this trendy logo style is enough to make your logo memorable and stand out in the completive market. Add some wings or features and make your design fly high among other logos.
Monogram logos are considered as an evergreen type of logo. It has been around since ancient Greece era but prospered in the late 19th century when fashion industries started using it.
Monogram Logos are made up of two or more letters to form one recognizable symbol that can depict your brand or business identity.
WRAPPING IT UP
2018 is with us, brought great things and still has many things in store for custom logo designers. I’ve revealed some of them, now it’s your turn to hunt more and choose the best way to design. You can consider these trends also to make a killer logo.