In today’s world it is no longer a wonder that more than 70% of businesses possess online existence in the face of websites. Unfortunately, only few of them know the importance of making a website search engine friendly.
What does SEO friendly website really mean? Simply it is a website that is easy to read and understand by the search engines. SEO friendly website is actually a visitor friendly website.
Some of the important characteristics of SEO friendly websites are:
- To be responsive
- To be not too fussy or ornate to read
- Should be User-friendly
- Should be mobile-responsive
- Should possess optimized images with the text
- Having clear hierarchy and text-based Navigation Structure
Responsiveness is a key to make your web page look appealing on all browsers and devices- desktop, mobile phone, and, tablet. Responsive design has three principles to be executed to work properly: Fluid grids, Media queries, and flexible images. To be responsive actually means to be adaptable.
Another way to make your site SEO friendly is to optimize images with texts. Just name your images descriptively, optimize your alt attributes, choose image dimensions, optimize thumbnails, use image sitemaps and test your images.
In fact, there’re many compression tools available that make the art of image optimization possible. ImageRecycle, OptimiZilla, Tinypng, giftofspeed, and kraken are some of the examples to compress multiple images or files in one go.
Videos and Infographics
Info graphics are a visual representation of data beneficial to the website. Because more than 85% of information transmitted to brain is visual.
The act of embedding videos to the website is best way to get your message across. By putting interactive and interesting videos you can get heavy traffic on your site. As 44% of Google search results feature video.
Great UX Leads to High Ranking
Users are prior and good user experience help your site to convert more. If users coming your site find any distractions and difficulty, they’ll abandon. On the other hand, site having appealing look, intuitiveness, easy to navigate with clear instructions get more chance to engage users.
Make your URL’s User Friendly
It is not only your responsive web layout or good content but also URL that should be user friendly. It is easy to read and understand. User friendly URL help people to remember the web address, increase click through rate and even influence social metrics.
Just keep it short, use relevant keywords, use real words, be descriptive, and not to prefer using tracking parameters.
At the end, these five elements are enough to make your site SEO friendly. But there are many other things you can do, like:
- Incorporating social media elements into your website
- Add 2-5 relevant keywords to the single web page
- Do not use too much flashy elements, it can be distracting
- Create page hierarchy properly
- Write unique titles and meta descriptions
- Reduce Code bloat, HTML table Usage
- Lessen the number of on-page links
- Implement proper heading tag and structured data
- Use properly Coded lists
- Keep an eye on your security certificate renewals