When it comes to increasing traffic to your professional website, you can’t afford to put all your eggs in one basket! Days gone by, it was easy to drive tons of traffic by relying on one or two traffic boosting strategies, not today. The more you have streams of driving traffic, the more you will have a chance to improve your site conversion.
There are thousands of ways to groom website traffic, but, I have covered several usual ways using which you will surely generate traffic to your website by just spending a few minutes:
Optimize Your Custom Website
Optimizing a website to SEO tends to increase website’s ranking. Choose the relevant words to target in your SEO campaigns to increase website traffic. Try to target relevant keywords with searcher’s intent in mind. And if you offer any services, create content around these keywords.
Give a New Life to Your Old Content and Update It
This tactic is becoming more popular than ever.
No point in posting more and more articles or blogs on the website if no one will ever read them. Instead, you should discover the web pages that are already giving you traffic, and it is better to update those pages for traffic growth. In fact, Google considers websites with the updated content and will rank them higher in a search engine. Many sites are using this tactic, and you should have to follow them.
Prefer Some Paid Social Media Promotion
Facebook and Twitter cover almost every audience, allow you to know about competitors and stand out among them. Pinterest is perfect for visual-related businesses, designs, etc. LinkedIn is the best option to target business professionals and getting a high ROI. Choose the best platform according to your niche.
BLOGGING – Perfect Public Relations Tool
Blogging drives high traffic. According to the case study blogging can result in 300% traffic boost in just 56 days. And this isn’t rare; another company also ran a similar experiment with even better results.
When you write a blog determine the main keywords that bring visitors to the website. Publish a quality blog post on a consistent basis. Ask questions that are related to your topic and also allow their responses and views. Establish a strong network with other blogs. Share your blog post on different social media platforms.
Use Email Marketing, It Still Matters
Email marketing is another usual way to drive traffic to the website. A newsletter is a fantastic tool for driving traffic. Make sure that you have a newsletter opt-in on your site. I would suggest you to use Drip. It’s free and fun to use.
Make Sure Your Site Is Fast and Responsive
It is very important for your website to be responsive on both devices: desktop and mobile. Along with responsiveness, the website should be fast as if it fails to load within three seconds then your bounce rate will sky high.
Keep an Eye on Analytics Data
Do not take your site analytics for granted, study analytics of your site and use extracted information in improving your content strategies. For the respective purpose, Google analytics is a reliable tool use to optimize website performance and conversions.
Consider mentioned ways to groom your website traffic. Hopefully, they’ll take your website traffic to the sky.