Social media with 3 billion social network users around the world can be used for a range of purposes. The platform gives you the perfect opportunity to reach your target audience, build your product and know your rivals in the market.
Social media branding is all about the experience audience have with your product virtually. When it’s done correctly, it can and will help you connect to your target market in an ideal way.
Sometimes, we have to bring some little changes in our social media profiles. However, these type of changes come with quite a bit of stress and can be an overwhelming experience. In fact, it can put your online reputation in danger.
To be very honest, rebranding is not an easy task, if not done correctly can end up with a disaster. Proper planning, preparation, and thorough research are the things you must have to do before changing or launching your new Brand web-based social media image
So, let’s begin the journey:
Firstly, Why Change the Image of Brand Web-Based Social Media?
Before going through the process, we should see why we need to change to bring a change:
- When changing core values of your business
- When you observe visuals are not interactive
- When you have to reach a new audience
- When you’re entering a new market
- When you’re changing your product offerings
1. Process with Highly-Organized Manner
For many people, just the mere thought of getting organized can be intimidating. Keeping yourself organized is one of your strengths, it’s a habit everyone should get into. And here, you cannot ignore the importance of organizing your efforts.
When it comes to rebranding your business in social media, it’s crucial to realize that you only get one chance at a first impact, and hurrying the process can end up with a serious blunder. Well, thorough-research is your knight in shining armor. So, research everything from the social media platforms to the new expected audience and everything.
2. Let Your Audience Know About Your Plans
Your followers, lovers, and customers should know about each and everything you’re going to do about your business. Not just to avoid panic, also connecting your social media community with your brand, it is crucial. By doing this, you’ll get their recognition, trust and probably their sweet help.
3. Research Each Social Media Platforms
Whether it’s branding or rebranding social media profiles, the thorough research of each platform is a way to shoot. Once you have all your work organized, inform the audience about your plans, it’s time to find out the limitations behind each social media platform that might limit your capacity to change your Brand web-based social media profile. For instance:
Facebook – With 1.86 billion monthly active users, Facebook, is a great medium to market your brand, however, when it comes to rebranding page, this tool is overly defensive. Like, if you have more than 200 likes, you cannot switch your business page name. However, you have to make an entirely new page and in the result losing old followers.
LinkedIn – The rebranding is more complicated and more stringent here. Group profiles can change not more than five times, whereas for changing Company Pages you have to contact the LinkedIn Help Center — which is the daunting task.
Twitter – Comparatively, it gives you a quick and straightforward solution to change username and profile information.
4. Make No Compromise with Professionalism and Consistency
It is crucial for you to update all your social media profiles on the same day, before your declaration. It will help you to deliver a professional image of your company to the people. To reduce the possibility of misunderstanding, make sure that your messages are consistent across all platforms.
5. Remember: It is more than just Changes names
Of course, a rebranding is more than just switching names on social media networks. You have to make sure your social media messages are well-aligned with your content, and PR. You also have to answer back to the people reaching out to you.
The goals should be:
- Make our followers pleased with the rebrand.
- Answer all questions or queries, promptly, about the brand.
- Have full coverage for launch.
So, these are the things you have to make sure when changing your social media brand image. I hope, all these mentioned content might help you.