Generating high leads through website optimization is not that hard-hitting as we all think. Unfortunately, also not as easy as having a “click here” button on your home page and watching the leads come or bring together. Alternately, designers and marketers need to take a more tactical line of attack. In this blog, we’ll flip through some quick ways of website optimization to turn your website into a lead generating machine.
So, here’s a quick list to look:
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HIGHLIGHT YOUR CALL-TO-ACTION BUTTONS ON YOUR PROFESSIONAL WEBSITE
Placing a call to action on your website is not tough, but putting them in the right place is essential. Build your CTA wisely to get more eyeballs of visitors and induce them to click. Offer your visitors things that they can’t refuse.
The call to action, better known as the “CTA,” is an appeal to visitors, inviting their response on a webpage, acting as an indication that guides the user through the next steps. If your call to action is not clear enough then the user may not know the following steps to take to purchase a product or sign up for a newsletter. In many cases, visitors leave the website without completing their task.
USE TWITTER FOR LEAD GENERATION ON YOUR PROFESSIONAL WEBSITE
The platform works almost for every business. The task is just to discover the right people and engaging them, which can be as simple as following them or taking part in a conversation. For the respective purpose, you can find people using Twitter search with relevant hashtags or keywords, or use LinkedIn to find specialists. You can also take help with some tools like CrowdFire or Followerwonk. The entire process requires a significant amount of time, but if done wisely, can produce prominent consequences. Of course, you have to link your twitter account with your website.
TEST, TEST, TEST
One cannot overlook the importance of this process. Variety of testing options available, among them A/B testing can do wonders for knowing your click-through rates and so making them better.
CREATE A MICRO LANDING PAGE
You have not more than five seconds to convince people landing on your website to stick around and spend their valuable time on your site. For the respective purpose, the micro landing page is a full-page popup that comes in response to the user behavior. Creating a well-designed micro landing page and adding to the home page can increase conversion rates more than your thinking.
USE EXPLAINER VIDEOS
Explainer videos- we all know are a perfect thing for attracting visitors to your site and explaining them about the benefits and features of your product on the website. As the average user spends about 10-20 seconds on a website if there is no convincing reason to stay longer. But, adding things to their interests like explainer videos make them stay longer on your site. Moreover, it has emerged as one of the best tools for lead generation.
END OF THE LINE
Lastly, leads are imperative, not catching the lead means that website’s visitors are probably lost forever. In fact, lead generation site has noticeable differences compared to the rest. So, follow some good techniques, including that I’ve mentioned and enjoyed healthy leads on your website.