Writing for a custom website is not a piece of cake. If not done wisely, can ruin the complete persona of your website. No matter what and how your web design is making a striking impression by its appearance, the content writing is also worthy of remark. The content of your site should be readable, graspable and appealing to the readers. In this way, the conversational style works best. You have to destroy jargon, avid obscure acronyms, use active voice more, and set goals for your web content.
For your convenience, I’ve gathered some of the useful writing prescriptions for the web. So, scroll through:
1. Start with setting the Tone
There are two important things to give importance before explaining the appropriate tone of your site. Your target audience and what your website is aiming to achieve. So, start with asking — who’s your target audience? How old are they? Where they live? What values do they give importance to? Most importantly, what their preferences are? And about website, is it an e-commerce website? Is it about educational purpose?
Your audience and your professional website, both are important when it comes to writing content on your site. By knowing your audience precisely you may craft writing relevant to their interest in your site.
2. Be professional AND human
Try to avoid adding too much marketing jargon. By doing this, you are isolating yourself, as people don’t feel like they’re being sold. In this age, we are surrounded by a number of ads. Find out the appropriate way to present your business clearly, without losing your human face. Even, I also believe that people respond more quickly and better when they can see the professional man in front of him.
3. Be concise
You will be wonder to know that average attention span of a web user is not more than 7 seconds. By this, it meant that you have to make these limited time appealing enough to attract more eyeballs. It’s better to be creative and smart. But, everything is good if it remains in accord. Give your people the information they want before they lose their interest in your writing and head back to Google.
Being a writer, your aim should be and must be to avoid unnecessary or needless words in a sentence. Unnecessary words result in idleness. You can achieve efficiency in your writing by using precise and concise words or phrases that denote some strong meaning and have power. The easy way to do so is to write everything you want and then eliminate those words from a context or sentence which you think are not contributing much. In other words, if a word can be eliminated from a text without affecting its meaning, it should be removed.
4. Use short words Use short sentences Use short paragraphs
Do not go for long and complicated sentences. Shorter sentences are better than the longer ones. In fact, the short sentence is better because in this way there’s less risk of grammatical mistakes.
5. Focus on headlines
Headling or titles that contain amazing adjectives are more likely to attract a lot more likes. On the other hand, if you see content with less-compelling headlines not get more clicks or retweets. So, try to incorporate highly-persuasive adjectives into your headlines.
So, these are some of the most important writing prescription for the web. I hope you like my blog!