Why Your Brand Is Something Other Than Your Logo
Gone are the days when a logo was considered everything to the business or brand. It is not. A custom logo does not represent your philosophy, your societies, or your story, does not legitimize your business, and it is not your brand. Then, what is the brand?
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The Brand Is Your People.
Your people are a better contender for your brand and also the way they behave. This means, your brand is as valuable as your people. Let’s take a look at some of the big global household brands like GSK, P&G or Unilever; you know them primarily through their consumers. These brands are being used by 2 billion people every day.
The Brand Is Your Value.
Your brand is more than that colorful little image which we all call Logo or a custom logo. Instead, your brand is guarantees and values you offer to the people. It should be promising and valuable. It is a relationship—a strong one with your customers. It trusts you build. It is an inspiration, and the list is endless.
The Brand Is The Way You Speak.
Your brand is your voice. The more strong voice, the more strong your brand. In this way, using old copy is a quick way to end-up with ordinary or worst consequences. If you are letting acronyms, social service jargon, and complex concepts contaminate everything you say, that’s your brand. If it’s trying to be all things to all people, that’s your brand. In other words, your action is your brand. Your voice is your brand. Whatever you do or doing is your brand.
The Brand is Facilities you provide.
In a competitive market, product uniqueness is no longer adequate to retain credible competitive benefits. Today, business has to position the overall corporation, with all its aspects. This is how facility strongly impacts the brand experience. Facility Management is the method that can decode the intangible corporate branding into tangible office environments and add value to the core business. It allows the business to keep clients and employees as well as make significant contributions to the market.
The Brand Is Your Calls To Action.
In the world of web designing, CTA, a contraction of the call to action is a guideline to the usesrs generated to incite an immediate response. It could be “join us,” call now,” “find out more,” “click here” or “visit a store today.”
If an American Baptist minister and activist, Martin Luther King had offered people free toasters when they were marching on Washington, this would have been his brand. Your call to actions is offerings that should be brave, bold, inspiring and consistent with some powerful strategies. They should be sensible. They should deserve to be your brand.
The Brand Is Your Strategy.
Your brand is your strategy. Your brand is the method you choose to identify your target audience, their age group, their preferences, and their expectations. Your brand is the tactic you choose to market your products and get more sales.
It doesn’t mean that logo is nothing for your business or brand. The logo is like your brand’s first face or impression. But, it is not your brand, only.
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