So, are you hoping to increase sales on your website? If yes, then you’re at the top of the ladder. Transform your website’s conversion rate with these six actions to escalate website sales and turn site visitors into permanent followers:
1. One Brand, One Product, One Target Market
If your website is selling a wide range of products and services, then must test whether this strategy is effective for making more sales or not. It has been found that proposing not more than two products in one place always translates into higher sales. Offering one product is ideal for one target market. And It is better to focus on one product and answers all the queries of your customers related to that product. Instead of trying to gratify your site visitors by giving them a large variety of products with less information about each service or product.
2. Keep Up your website with Customers
Do you know what’s more to focus on your website? It is your customers. The most effective sales copy emphases on its customers or reader. Unfortunately, many businesspersons do not give importance to this simple golden rule. Be very careful about your sales copy. See if it is filled with references to “I,” “me” and “we”? It is always better to use “you” and “your” in content. By so doing, you are assuring customer’s importance and making content customer-centric and increase sales on site.
3. Search engines love Fresh web-content
Fresh, good web content helps to gain trustworthiness, reliance and ultimately sales from the people who visit your website. Start with brainstorming, see how you can make your web content more useful. Make sure your site looks professional, fresh and genuine. It must include your mission statement and possess relevant information about you and your services. The best web content should be user-centric. It should offer the information your visitors pursue and to present it in engaging and organized manner.
Here are some effective tips to help make your web content fresh and good:
- Use conversational Language.
- Use acquainted terminologies.
- Offer all the relevant information.
- Prefer real photos for your site. They work best.
- Explain why your business is uniquely equipped to offer its products or services.
- Keep your web content always up-to-date
- Mention your contact information in multiple places
- Clearly explain to your site visitors what you would like them to do next
- Proofread your content. See, if it’s free from grammatical mistakes.
4. Get More Sales with Social Networking
Having great content on website is good. But, it is not enough to produce high content and make the expectation that visitors find it – you have to control a whole situation rather than just responding to it after any mishap has happened. You have to get social to boost website traffic. Use different social media channels to promote your content. With 1.4 billion users, Facebook is ideal for interacting with customers. Twitter has more than 300 million, is renowned as a momentous brand awareness driving force. Pinterest is a giant in attracting predominantly female audiences. Instagram is popular among the young audience.
No matter what social media channel you’re opting for, your web content must always be geared toward reaching those visitors who can become potential customers or true fan.
5. SEO can never get old.
The practice is valuable and worth more than before. There are two types of SEO: on-page and off-page. The techniques like creating internal links to your content, making the most of image alt text, giving importance to Meta descriptions are still considered as the backbone of On-page SEO. They help boost your organic traffic. On the other hand, off page SEO techniques can be used to improve the position of a website in the SERPs. The techniques include: Contribute as Guest Author, Forum submissions, Blog Directory Submission, Article Submission, Influencer Outreach and the list is endless.
6. Keywords still matter
If you want more traffic, more leads, and better sales, then you’ll have to learn the proper use of keyword optimization to get more business. In keywords, you have two choices: Short-tail keywords and long-tail keywords. Short tail keywords are search watchwords with only one or two words. Long-tail keywords are broader, have three or more words. Long tail keywords are more targeted and have significant search volume. Before going to actual keyword research, take some quality time to ask a few questions to yourself:
- Who is my audience?
- Type of content my readers want to read
- What should I offer as a solution for my customers?
You can also take help with keyword tools and get hundreds of keyword suggestions for your site, personalized to your industry and place.