Not a single person living in this digital era can say ‘NO’ to the importance of Marketing. Marketing is compulsory for any business. It is something through which you can make your product well-known in the eyes of the people. Not limited to this, the industry is developing on each successive day. Marketing can be referred as a breeding ground that has opened many doors of success not only for business but also for many folks. But, unfortunately, like many industries, this industry also become a prey of irrelevant myths. So, let’s check out some of the important myths of marketing:
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Myth #1: Customers Take Your Social Posts for granted
It is not true. Customers read your social content and it also can convince and influence their purchasing decisions. The study reveals, “Nearly 70% of B2C companies and 40% of B2B companies have developed their customer base through social networking sites.” It doesn’t matter much what the social network is, any text, video, image, contest or coupon you publish will get countless eyeballs in this breeding ground with 2.2 billion users.
Myth #2: Marketing Should Define Future Products’
It is believed that marketing group allegedly has a grip on what consumers want or prefer in a product or services, as characterized by a list of “market requirements.” Though, in many cases, the marketing group doesn’t know much about customers’ requirements because of the communication gap. Most of the vendors only know about their current accounts think they want in the future.
Myth #3: Social media Heals Reputation Wounds
Marketing is all about promoting products to make sales. Not taking care about website feedback is not helpful here. Receiving that outraged Rip-off Report is enough to put an end to your business reputation in search engine results. Each word you say matters a lot and cannot be taken back. In case of any problem, make sure that your social media pages possess active administrators authorized to alleviate any problem immediately, individually and systematically. Well, this myth is true at some extent.
Myth #4: No need to evaluate social success By Communal Interactions
Sales opportunities or profits should measure the ultimate success you get through social interactions. Interactions may also help you with sales opportunities; but, if you don’t close any of those leads, the campaign will be nothing but a disappointment, regardless of how many interactions were bred. Marketing is about drive higher sales in which evaluation is essential to know which strategy is functional.
Myth #5: Marketing Costs Nothing
The marketing industry is booming on each successive day. The scope and the benefits your business will get are countless. With such broader scope, the industry plays a vital role in creating employment and also fruitful socio-economic progress. Though the use of social sites such as Facebook, Twitter, Pinterest, and YouTube are all free to use, hidden costs always exist when applying a social media marketing campaign for most customer boost.
For an active and fetching social media promotion, you need an expert who prioritizes and implements the plan, be able to message, and monitors the mediums for customer response. And it is apparent that he will charge heavy bucks for this job.