The purpose of text content is usually to communicate with the readers and connect them with information that may help them by any means. However the purpose of SEO content is slightly different from the usual. The kind of content required for search engine optimization has to qualify certain algorithms that Google announces in order to escalate a website’s ranking on the internet. SEO content is described better as the content which is approved by search engines and has a higher probability of relevance, visibility to right kind of audience and is even more interest gauging.
Writing content is very easy for those who have a passion for writing or are just good with spinning the words. However, writing content for search engine optimization asks for a little more. There are certain things that a writer should keep in his mind while writing content for SEO purpose.
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Let us discuss a few below!
Keep your page load low – According to famous digital marketer and SEO expert, Neil Patel says that 40% of the people withdraw themselves from surfing on a page that takes more than 3 seconds to load. Make sure you craft the pages keeping these stats in mind.
Make powerful and meaningful headlines – Headlines play an important role for SEO content. First of all your content must include headlines and these headlines should be in correct length and include relevant keywords in them.
Make use of correct CTAs (Call to action) – SEO content must have a few lines that can drive the reader for an action. You can do this by using words like “click, share or comment” at the end of your SEO blog or article.
Address the reader – The sign of a good content is where the addressee is defined. The reader should be addressed directly throughout the content. This makes your content more engaging and optimizes its readability.
Use of keywords – A well written content is the one which is backed by intelligent keyword research. A writer should know how to incorporate the picked keywords in their articles and follow the ratio in the content accordingly.
Avoid using jargons – Jargons should not be used in great volume in a content. Try to go easy with words that can conveniently be understood by the readers.