Launching a website is the only half route towards online business, the other half is to bring potential customers to your website and stop the audience from driving away. Many small budget and simple sites can keep customers intact whereas many high budget websites are a total flop. The reason lies within the website design and development.
Here are six ways of driving customers away from a website and if your website is following any such pattern it’s time to change to earn more and more happy customers.
ALSO READ: How to make money as a Graphic Designer?
URL is too complicated or misleading
Complicated URLs never let the audience find your website while searching something of Google. URLs with numbers or tricky name, confusing spelling considered as least professional or tacky. Misleading URLs also play a role in confusing clients, and they don’t click BUY NOW button.
Haphazard Landing Page
Landing page with incorrect and unclear information is the biggest reason for leaving a website right ahead without checking out further information and company`s message. Landing page image and video are the two best chances to attract visitors and provoke them to visit service page or inventory of any website. When images are unorganized, information is not worthy, and the content is chaotic the visitors leave the site within 10 to 15 seconds.
One or two pop-ups are fine, but too many pop-ups are exasperating and annoying. Useless and irrelevant pop-ups will drag the customer’s attention to something else, and many of them will shift to other websites.
Grammar Errors in Content
Grammar errors show the unprofessionalism and non-serious attitude of your company. Write simple and straightforward content with no grammar issues rather than finding quality in complex and long sentences.
No one will pay time to check for synonyms before placing an order on a website that’s why complex and rarely used vocabulary will only irritate people by not letting them understand your message. With poor message deliverance, the chances of getting good business are not possible.
Auto-Music or Video
Believe it or not auto music and video is a real pain. Firstly, out of nowhere something starts to play no matter you want to watch it or not. Secondly, it increases loading time, and in case of slow internet people can’t scroll or check other pages because of auto pay mode. Usually among multiple tabs, if something unnecessarily starts playing something people without giving a single look to website close that particular tab.