Google ranking is the fluctuating position of your website in the search engine result page which determines the success and failure of your website. It is not always possible to retain a stable ranking position for a longer time as it always fluctuates upward and downward.
It is necessary for you to have a nicely built search engine friendly website by complying with proper search marketing strategies to help your website retain the 1st-page ranking.
In this blog post, we will discuss the 8 things which do not directly affect your Google ranking.
Website age is an essential search engine optimization factor which does not directly affect your ranking. The older age registration of your website domain does provide a reliable source of authority and trust for Google. However, the necessary things to do are quality relevant backlink profile which increases the value of the website with original quality content which drives the attention of readers.
Social sharing links also do not affect your Google ranking. As Google keeps no concerns with your increasing number of shares, likes, and tweet counts. However, social sharing does help in boosting valuable traffic for your website. Social sharing helps in building a strong brand portfolio for your website to reach more audience with an increase in reputation.
Bounce rate is the stepping back of the visitor from your website. It spoils the reputation of your website in Google. The higher bounce rate leads to a lower click-through rate with a decrease in website traffic. The good or bad bounce rate does not affect your website ranking. It is suitable for your website to sustain visitors by producing quality engaging content with more dwell time.
The heading tags are HTML tags which comprise of six varieties of tags ranging from h1 to h6. The <h1> is the most substantial heading tag and <h6> is the smallest heading tags in your website. These tags do not affect your website ranking but are necessary for showing the website status.
Robots.txt and XML sitemap
The robots.txt is Meta source file which has a purpose of restricting the bots to crawl the specific pages in your website. XML sitemap provides the fast crawling and indexing of your website pages to let know Google about them. These files do not affect your ranking of the website but are essential factors for SEO.
Meta keywords are the generic list of HTML keywords which help to show up ranking for your website. The use of these Meta keywords is not much recommended in modern SEO, and they also do not much affect your website ranking.
Alt Image Keywords
The purpose of the alt image tag is to provide ranking by labeling a keyword title to your website images. The alt image keywords also do not affect much to your website ranking.
Schema markup is an ideal technique to boost up enhanced and dynamic search listing for your website. It better works for local businesses, book reviews, movies, and restaurants. The use of schema markup also does not affect your website ranking.